How much money can I make with a short-term vacation rental? The Best Guide
How much money can I make with a short-term vacation rental? Short-term vacation rentals are a great way to earn extra income, but how much can you really make? Your earnings can vary based on factors like location, property type, pricing, and how you manage it. In this guide, we’ll walk you through what you can expect and share tips on how to boost your rental income
Understanding Potential Earnings
Your earnings from a short-term vacation rental vary based on multiple factors. Here’s a general breakdown:
- High-demand locations (beachfront, ski resorts, urban centers): $3,000 – $15,000+ per month
- Suburban or rural areas: $1,500 – $5,000 per month
- Luxury properties: $5,000 – $25,000+ per month
These figures fluctuate based on seasonality, competition, and occupancy rates.

Key Factors That Affect Short-Term Vacation Rental Income
1. Location Matters
Your property’s location plays a crucial role in how much you can earn. High-traffic tourist areas generate higher nightly rates and consistent bookings, while remote areas may experience lower demand.
2. Occupancy Rate
The more frequently your property is booked, the higher your income. Properties in popular destinations can achieve occupancy rates of 80-90%, while others may be around 50-60%.
3. Nightly Rates & Seasonal Pricing
Pricing is a major determinant of your income. Research similar rentals in your area and adjust rates based on demand:
- Peak season rates: $200 – $1,500 per night
- Off-season rates: $100 – $400 per night
Using dynamic pricing tools like AirDNA or Beyond Pricing can help optimize rates.
4. Property Size & Amenities
Larger homes and properties with high-end amenities (e.g., pools, hot tubs, ocean views) attract more guests and command higher rates. Providing high-speed Wi-Fi, smart TVs, and stylish decor also increases booking potential.
5. Management & Operating Costs
While self-managing your rental keeps more profits in your pocket, hiring a vacation rental property manager ensures a stress-free experience. Consider these costs:
- Property management fees: 10-30% of revenue
- Cleaning fees: $50 – $250 per booking
- Platform fees (Airbnb, Vrbo, etc.): 3-15% per booking
How to Maximize Your Short-Term Vacation Rental Income
1. Implement Dynamic Pricing
Adjust your rates based on demand, seasonality, and local events to optimize revenue.
2. Invest in Professional Photography
Listings with high-quality photos and compelling descriptions attract more bookings.
3. Offer Flexible Booking Options
Allow one-night stays, last-minute reservations, and pet-friendly accommodations to appeal to a broader audience.
4. Deliver a Five-Star Guest Experience
Providing top-tier customer service, clean accommodations, and thoughtful touches (like welcome baskets) boosts reviews and repeat bookings.
5. Market Your Rental Beyond Airbnb
Promote your rental through social media, Google My Business, and a personal website to increase visibility and direct bookings.
6. Leverage Tax Deductions
Short-term rental owners can deduct expenses like mortgage interest, property taxes, insurance, utilities, and maintenance costs. Consult a tax expert to maximize deductions.
Final Thoughts
Short-term vacation rentals can be a great way to earn money when managed the right way. By picking the right location, setting competitive pricing, and giving guests an amazing experience, you can turn your rental into a profitable income source.